Netflix is quietly KILLING a passion anime project

Netflix is quietly KILLING a passion anime project.

There’s something incredibly frustrating happening right now with Netflix and anime. And I’m not just talking about bad dubs or weird subtitles—this goes deeper. We’re witnessing a disaster class in anime marketing, and somehow it’s flying completely under the radar.

There’s an original anime about to air—made by non other than WIT Studio—and almost no one knows it's coming out in two days. Why? Because Netflix has done virtually nothing to promote it.

The anime "Moonrise" was first announced all the way back in 2018. It quietly went through years of development—story writing, world-building, pre-production. Then, in 2022, it finally resurfaced during Netflix’s “Geeked Week” (their Wizard of Oz-style showcase) with a single trailer. After that? Total radio silence.

anime productions almost never take this long. Most are slapped together under brutal deadlines, sometimes just weeks before broadcast. But this one? It’s been in active production since at least 2022, with animators confirming they were working on it from three years ago up until recently. That kind of timeline is extremely rare—and it tells you just how much effort and planning went into this project.

And the staff lineup is insane.

First off, we’ve got character designs by Hiromu Arakawa, the author of Fullmetal Alchemist. Then comes Yasuyuki Ibara, the legendary action animator behind that iconic 17-second sequence in Attack on Titan Season 1. His work speaks for itself. there’s also Takuma Ebisu, who served as action director for Attack on Titan Seasons 1-3, bringing intense, 3DMG sequences to life. And topping it off is Masashi Koizuka—director of Attack on Titan Season 2 and 3, and now the confirmed director of the highly anticipated One Piece remake. This isn’t just a “good” team. This is an all-star team of talented creators.

So with that kind of talent, you’d think Netflix would go all-in on promotion, right?

Nope.

Only a month before release, a second trailer finally dropped. And get this—Netflix didn’t even make that trailer. It was made by WIT Studio themselves, which was a "first" for them.

Now, some folks might assume it’s normal for studios to edit their own trailers, but it’s actually not. According to the animation producer from WIT Studio, trailers are typically handled by the company that owns the rights—like Aniplex or Kadokawa. They’re the ones with marketing departments. Studios are supposed to focus on production, not PR. The fact that WIT had to cut their own trailer just shows how little Netflix cares about the promotion of this project.

It gets worse. That same producer made a public post, carefully avoiding names, BEGGING Netflix to actually promote the show.

頼むから宣伝頑張ってくれー ワシの力だけでは無理なんやー まじでお願いします！！ まだ、埋もれまくってます。 赤いN社！！　 その力を世界に見せつける時がきたぞ

Please do your best to promote it. I can't do it on my own.

Seriously please!!

It's still buried deep.

Red N Company!!

It's time to show the world your power!

Imagine working on something for years—pushing for quality, building a world from scratch—only to see the platform with the largest reach just… not care.

early screenings say the show is actually good. Strong direction, stunning animation, fantastic music, and a cool premise. It may stumble a bit in the middle episodes, but it picks up again by the end. And honestly? While not flawless, it absolutely deserves a chance—especially considering how much work and time went into creating something special.

But because of Netflix’s refusal to lift a finger, it’s going to fly under the radar. And that’s not just disappointing—it’s infuriating.

"Moonrise" is a Sci-Fi series made by WIT Studio, consisting of 18 episodes, about the battle of earth and moon. it's described as a space opera, getting inspiration from such shows as Battlestar Galactica for its action design.

You can watch the trailer for Moonrise from WIT Studio's YouTube channel

TL;DR: Netflix is about to release a new original anime from WIT Studio (of Attack on Titan) called Moonrise. and they’ve done almost zero marketing for it. It’s been in production for years with an all-star. Early reviews say the show’s solid with great direction, animation, music and years of effort put into it. But thanks to Netflix’s silence, almost no one even knows it’s dropping in 2 days. This isn’t just lazy—it’s a complete disaster class in anime promotion.

oh sweet, a schizo thread

No one cares

277892992

You care enough to reply

That kind of timeline is extremely rare—and it tells you just how much effort and planning went into this project.

No it tells you it's a fucking disaster and Netflix money saved it.

Buy an Ad netflix shill

killing

They literally paid for and financed it. Are you retarded? Guess this is the average Reddit user IQ.

That's crazy. I'll make sure to give it a pirate.

Also is it a weekly or batch release

I´m not reading all that. Sorry for your loss or good for you, whichever applies.

nice reddit copypasta

Cool not watching your Jewflix garbage tho

Worst of all, your comes out on Netflix all at once, people binge it, and then it's forgotten for the rest of the season. Maybe that works for normies, but goddamn does it annihilate anime discussion.

Why aren't they promoting it? Is it just incompetence or are they expecting it to flop?

Dumbasses should of used those Netflix bux to fund their own passion project instead of actually going through with it

There's probably contracts involved.

You can say they killed it if it isn't released.
If they released it, they didn't kill shit.
Anything else is cope.
Didn't and won't read the thread.
Cry about it.

I'm not reading all that. Netflix is already trash so I don't care.

Jut start gatekeeping. Corporations are aiming for most wide audience there can be, so the more normies are watching anime, the more they shitty influence will work. Less pleb, more better projects.

okay, where do I start

So it's good they didn't promote the anime because it will be easier to gatekeep?

Netflix refusing to market it

Honestly a good thing to me. If they were marketing it I'd jump to the assumption that it was just tranny fanfiction filled with western wokeshit. I'd imagine there are people in Japan that would be put off by western involvement too. The less involvement Netflix has, the better.

If the Japanese aren't complaining then it's a nothing burger

Yeah, I completely missed this one. Will consider pirating it.

it’s dropping in 2 days

What, really? I even checked that chart website which shows what airs every season and it wasn't even listed.

copypasting reddit posts

One Piece remake

???

studio WIT announced it

muh projections

Then how come I heard about this anime multiple times, even though I don't give a single fuck about it?